TV commercials up to 20dB louder
„Commercials cannot be louder than foregoing programs and movies and its sound cannot be frightening” – it is main statement of new television and radio advertisement regulation in Poland.
This regulation was introduced by last revision committed by KRRiTV (national TV & radio market regulator) and it was done under viewers’ pressure. Their claims were officially supported by Polish ombudsman: “It seems, that sudden, irritating sound level jump caused by commercial breaks, establish viewers’ privacy violation. Mental balance (peace), disordered by noisy ads, belongs doubtless to the roll of personal rights protected by Civil Code”.
Advertisers try to catch our attention by all means and year by year, TV commercials became for us more and more irritating. Annual inquires show that in 1995 35% of polish viewers were changing channel or leaving seats during commercials. In 2005 such reaction was declared by 75% frustrated TV fans.






