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The 4 ways sound affects us – TED-video

Playing sound effects both pleasant and awful, Julian Treasure shows how sound affects us in four significant ways. See the video from TED.com below.
http://video.ted.com/assets/player/swf/EmbedPlayer.swf
Click here to see video on TED.com website.

Julian Treasure is the chair of the Sound Agency, a firm that advises worldwide businesses — offices, retailers, hotels — on how to use sound. He asks us to pay attention to the sounds that surround us. How do they make us feel: productive, stressed, energized, acquisitive?
Treasure is the author of the book Sound Business and keeps a blog by the same name that ruminates on aural matters (and offers a nice day-by-day writeup of TEDGlobal 2009). In the early 1980s, Treasure was the drummer for the Fall-influenced band Transmitters.

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